How is this different from regular magnesium?
Most magnesium supplements use a single, generic form, usually citrate or oxide. These aren't bad, but they're not targeted. Different forms of magnesium behave differently in the body. We use specific forms chosen for what they actually do: bisglycinate for sleep and calm, L-threonate for cognitive performance, malate for energy. One form doesn't do all of those jobs equally well.
Why isn’t there just one product?
Because magnesium doesn't work the same way in every context. The form that helps you sleep isn't the same one that supports focus or energy production. Rather than blending everything into one generic product and hoping for the best, we built four targeted formulas, each one designed around a specific outcome.
Can I take more than one blend?
Yes. Many people take FOCUS in the morning and SLEEP at night, for example. The blends are designed to complement each other. If you're unsure which combination works for you, the Why Magnesium? page breaks down each formula in detail.
12:00pm
Day
Keep your energy going.
POWER is formulated with magnesium malate to support energy production and reduce tiredness.
9:30pm
Night
Recover while you sleep.
SLEEP combines targeted forms of magnesium to help prepare your body for restorative sleep.