it'sMagnesium
About us
it’smagnesium was born from burnout. Not a branding brainstorm or a boardroom – but real, lived experience. We needed something to help us perform at a high level without falling apart. And we found it in a mineral most people overlook: magnesium.
Not just any magnesium – but the right forms of it. Targeted for performance and delivered with precision.
Why Magnesium?
Because magnesium is foundational.
It supports everything from long-lasting energy and mental clarity to nervous system regulation and stress resilience. But almost no one is getting enough – especially people with high demands on their time, focus, and energy.
When we discovered just how powerful magnesium could be, it changed everything. And we weren’t about to keep it to ourselves.
The IMG DIFFERENCE
The magnesium supplement market is – let’s be honest – incredibly confusing.
Overhyped, under-delivering, and packed with cheap, low-absorbing forms like magnesium citrate – the kind that goes straight through you. High doses, vague promises, and no real education about why it even matters.
We’re changing that.
it’smagnesium product is built on a foundation of high-quality, bioavailable forms – each chosen for a specific benefit:
- Magnesium Bisglycinate – for relaxation, sleep, and a calm nervous system.
- Magnesium L-Threonate – for cognitive function, memory, and focus.
- Magnesium Malate – for energy production, fatigue reduction, and recovery.
- Magnesium Taurate – for heart health, blood sugar support, and balance.
This isn’t a mass-produced blend with low absorption potential. It’s magnesium with a mission.
WHO WE'RE HERE FOR
We’re here for the ambitious.
People burning the candle at both ends – studying, careers, projects, life – who are tired of quick fixes and caffeine crashes.
If you’re running on empty, overstimulated, struggling to recover, and looking for something real, we’re here for you.
We’re not promising magic. We’re delivering clinically studied support to help you stay sharp, stay steady, and stay in control – day after day.
WHY WE EXIST
Because you shouldn’t have to choose between performing at your best and feeling your best.
Your magnesium supplement should work for you, not against you.
That’s how we found the answer – it’smagnesium.