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Different forms, different results: which magnesium is right for you?

Different forms, different results: which magnesium is right for you?

Here's something most people don't know about magnesium: taking it isn't enough. The form matters – and most supplements don't tell you that.

Magnesium is involved in over 300 biochemical processes in the body. Sleep regulation, stress response, cognitive function, muscle recovery – it has a hand in all of them. But different forms of magnesium behave differently in the body. Some calm the nervous system. Some cross the blood-brain barrier. Some fuel the cellular machinery behind physical performance. Use the wrong one for what you're trying to fix, and you're leaving most of the benefit on the table.

Most supplements give you one form – usually magnesium citrate or oxide, chosen because it's cheap – and call it done. But that's not a solution... that's just a shortcut.

MAGNESIUM FOR SLEEP: TIRED SHOULDN'T MEAN WIRED

We’ve all been there: you're exhausted before you even get into bed, but the moment your head hits the pillow, your brain runs a full audit of everything that happened this week. An hour later? Still awake, still tired, still wired.

That gap between exhaustion and actual sleep is a nervous system problem. And magnesium is one of the most powerful tools for closing it.

Magnesium bisglycinate – one of the most bioavailable forms – has been found to significantly reduce insomnia severity scores compared to placebo over four weeks. A wider systematic review found that magnesium supplementation increased melatonin production, reduced cortisol levels at night, and meaningfully improved sleep onset.

The mechanism is straightforward: magnesium bisglycinate activates GABA receptors – the brain's natural off-switch – while magnesium taurate calms the specific kind of mental noise that keeps you alert when you're supposed to be winding down. They're not sedatives – they restore the physiological conditions your body needs to sleep the way it's designed to.

SLEEP combines both forms with valerian root, glycine, apigenin, and Montmorency cherry – a blend built around one outcome: getting you to sleep, keeping you there, and making sure you wake up restored.

MAGNESIUM FOR STRESS: LESS CORTISOL, MORE CONTROL

Stress isn't just a feeling.

It has a measurable biological signature – tight muscles, elevated heart rate, a jaw you didn't realise you were clenching. And at the centre of it is cortisol: the hormone your body floods your system with under pressure.

What most people don't know is that magnesium and cortisol are directly linked. Stress depletes magnesium. And low magnesium makes stress worse. Magnesium supplementation has been shown to measurably reduce cortisol excretion – and the relationship runs both ways: magnesium deficiency amplifies susceptibility to stress, while chronic stress accelerates magnesium loss. You can't resolve one without addressing the other.

Magnesium taurate is well-suited here. Taurine acts as a natural brake on the nervous system – working alongside magnesium to interrupt the stress cycle at the source, not mask the feeling of it. The result? A calmer baseline.

CHILL pairs this with L-theanine, lemon balm, rhodiola, and phosphatidylserine – compounds with well-documented effects on stress resilience, working through the same system from multiple directions.

MAGNESIUM FOR FOCUS: STOP BRAIN FOG HOLDING YOU BACK

Mid-morning. You've had your coffee. You know exactly what you need to do. And your brain still won't lock in – slow, scattered, stuck in second gear.

Brain fog isn’t a weakness. It's often what a magnesium-starved brain feels like.

The problem with most magnesium supplements is that they can't get to where focus actually happens. The brain has a tightly regulated barrier that most magnesium forms simply can't cross. Magnesium L-threonate is different – developed by scientists at MIT specifically to raise magnesium levels inside the brain itself. It improved performance across all five cognitive subcategories tested, with benefits extending beyond focus.

The reason it works is straightforward: when brain cells have the magnesium they need, they communicate better. Sharper thinking, clearer recall, and concentration that holds.

FOCUS builds on this with alpha GPC for sharper mental output, L-theanine for calm alertness, and natural caffeine from green tea – not a stimulant stack, but targeted support for a brain that's been running below capacity.

MAGNESIUM FOR PERFORMANCE: RESULTS, RECOVERY, REPEAT

Most people focus on the session, but the real progress happen in the recovery. And magnesium is where most people's recovery falls short.

Magnesium powers the cellular mechanism behind every muscular contraction. Without enough of it, that system runs inefficiently – no matter how hard you push. Research has found that magnesium supplementation reduced muscle soreness, improved recovery, and provided a protective effect against muscle damage – with scientists noting that people in intense training need 10–20% more magnesium than sedentary populations. Intense exercise depletes it through sweat and demand. Most people aren't replacing it.

POWER pairs magnesium bisglycinate with CreHytine™ – a micronised creatine monohydrate – to address both sides of performance. While magnesium keeps the cellular machinery running, creatine replenishes the energy stores that drive output and accelerate recovery between efforts.

READY TO CHOOSE THE RIGHT MAGNESIUM FORM FOR YOU?

Most supplements treat magnesium as a single ingredient. But the science tells us it’s a choice – one where the form you choose determines the outcome you get.

SLEEP, CHILL, FOCUS, and POWER are each built around the right form for the job, then layered with ingredients that work with it – not around it. Not a one-size-fits-all fix. A precise match between what your body actually needs and what you give it.

DISCOVER MAGNESIUM.

MAGNESIUM INSIGHTS.

Different forms, different results: which magnesium is right for you?

Different forms, different results: which magnesium is right for you?

Here's something most people don't know about magnesium: taking it isn't enough. The form matters – and most supplements don't tell you that.

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